Understanding players. Designing experiences they want to return to.

I’m Delia, a Senior UX Designer combining psychology, research and product thinking to uncover what motivates players and create experiences that feel meaningful, engaging and worth coming back to.

Explore my work

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01 — Player understanding

Great experiences begin when we understand what matters to players.

Observe behaviour
Look beyond the funnel to the moments where curiosity, hesitation and motivation shift.

Frame value
Make the experience’s promise clear, credible and emotionally resonant.

Co-create momentum
Turn player insights into a shared language for product, design and game teams.

02 — Selected Work

I turn a nuanced understanding of player behaviour into product decisions that make digital experiences more meaningful, engaging and valuable.

VALUE, MADE VISIBLE

King · Growth UX

Increasing Sign-up Conversion Rate

Uncovering why players skipped account creation and redesigning around the value they could feel immediately.

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Rovio Entertainment · LiveOps

River Rush

A LiveOps experience designed around player motivation, emotional pacing and the small moments that invite a return.

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River Rush / emotion in motion

IDENTITY, MADE PERSONAL

Scapin’ · Web3 MVP

Avatar Configurator

Designing a digital identity experience through benchmarking, rapid iteration and user validation.

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03 — Collaboration

Designing for players, collaborating with teams.

I help teams turn behavioural insights into a shared product direction — bridging player needs, business intent and the craft required to make an experience feel inevitable.

COLLABORATIVE DISCOVERY

Let’s build something players carry with them.

A thoughtful conversation can be the start of a memorable experience.

Get in touch ↗